Apple’s plans for its video streaming services, Apple TV Plus, is to provide quality content over quantity.
In a Sunday Times interview, Apple’s senior vice president of Internet Software and Services, Eddy Cue, says that his company’s goals are to provide the best in video streaming content and beginning this fall, it will most likely start with its ‘The Morning Show’ (TMS) starring Jennifer Aniston and Reese Witherspoon.
Cue shared in the interview that unlike Netflix which has a conglomeration of content sometimes to the point of overwhelming its subscribers, Apple will be concentrating on providing quality content. He said that Netflix’s emphasis on quantity was not the model Apple would be using for its video streaming subscription service.
Apple will not only be in competition with Netflix but also with the likes of Hulu and Amazon which have gathered millions of loyal fans particularly because of their own original content of shows. Soon though, Apple TV+ will also be in competitionwith other media entities such as Disney, Warner Bros.and NBC Universal which have announced their own video streaming platform to begin this year and/or in 2020.
In his interview, Cue reminds everyone that Apple hasn’t always been in the forefront when it came to producing hardware such as computers, smartphones, or tablets. What Apple has tried to do and succeeded, he says, is to provide the very best. And the way to do that is to find the best people to do the job and likewise in video streaming Apple has hired the best to put forward what it considers will be the best.
To head up its television programming, Apple has hired some high profile Hollywood executives like Jamie Erlicht and Zack Van Amburg (formerly of Sony)and UK’s Channel 4, Jay Hunt. With their collaboration, Apple’s programming looks promising with a sneak peek at the following slate including theTMS: For All Mankind by Ron Moore; Steven Spielberg’s Amazing Stories; Little America series from Big Sick creators Kumail Nanjiani and Emily Gordon and shows by J.J. Abrams, Oprah Winfrey. just to name a few.
Apple’s plans are to release new content every month beginning with TMS which will cover real issues that happen in the workplace and Cue says that on the ‘quality bar’ it is extremely good.
But will all of the expected content be enough to keep subscribers loyal and coming back for more to Apple TV+? Apple hasn’t said much about what else it will be offering besides its own original content and it will eventually be in hot competition with the likes of Disney and Warner Brothers which will have a slew of interesting originals of their very own.